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PAST EVENT: Bring your skills to life – development session

Cork development session: Bring your skills to life!

Date: Thursday 24th October 2019

Do you know your personal brand? Do you know how you are perceived professionally to those inside and outside of your organisation?

In this engaging talk and workshop on personal branding, Managing Director and Strategic lead at Springboard PR & Marketing, Susie Horgan will discuss;

  • How to develop the personal brand you want, in line with your career objectives
  • Preparing an elevator pitch
  • Growing your thought leadership through online content
  • Optimising your LinkedIn profile

This event is kindly sponsored by Travel Counsellors. On the day, attendees will have the chance to get a new headshot taken as we will have a professional photographer on site. This service will be included in your ticket price!


Clayton Hotel, Cork City


  • 13:30 – Early photo session for those wishing to avail of headshots
  • 14.00 – Registration
  • 14.15 – Welcome – AWTE & Travel Counsellors
  • 14.30 – Development Session with Susie Horgan
  • 15.30 – Coffee Break + headshots
  • 16.00 – 17.00 – Development Session with Springboard
  • 17.00  – Wrap up  &  Refreshments
  • 18.00 – Finish

About Susie Horgan

Susie Horgan is Founder and Managing Director of Springboard PR & Marketing with 20 years’ experience working in in senior marketing and public relations roles across Ireland. Since setting up her own agency seven years ago, Susie has managed campaigns for clients such as Tesco, Johnson & Johnson, Laya, Viking and Cork Airport and has a strong client base across the technology, corporate, healthcare, arts and tourism sectors. Susie was awarded Cork Businesswoman of the Year 2017 and was Strategic Lead on Springboard’s campaign on the launch of the Waterford Greenway, which won the Best Public Sector Campaign at the Awards for Excellence in Public Relations 2018. She is also accredited as a national Thought Leader in Public Relations through the Business All Star programme, and Springboard PR & Marketing won the prestigious All-Stars Media & Communications title in 2018. She is a full-member of the Public Relations Institute of Ireland and the Marketing Institute of Ireland. Susie is a Director of the University College Cork Academy ( a subsidiary of University College Cork) and on the Board of Governors for Fota Wildlife Park.

Travel Counsellors – Event Sponsors

Travel Counsellors, one of the country’s top independent travel companies, offers travel specialists and small agency owners the opportunity to set up their own business as part of a global franchise, working from home or an office. With 75 Travel Counsellors in Ireland, as well as more than 1,800 across the globe, its business model is built on relationships, repeat bookings and trusted referrals. The company, which celebrates 13 years in business in Ireland this year, offers travel franchisees unlimited earning potential and flexibility so they can deliver bespoke travel experiences to both the leisure and corporate markets. Cathy Burke, General Manager Ireland set up the business in Ireland in 2005 and with her team in Cork helped create a very profitable business with turnover estimated to reach €30 Million in 2018.


Available to

Open to All

Event Date

October 24, 2019


Clayton Hotel, Cork City

Our Sponsor

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